Founded in 2014 by Italian entrepreneur Luca Faloni, the brand has built an international reputation for creating luxury menswear crafted exclusively in Italy. Combining authentic Italian craftsmanship with a direct-to-consumer model, Luca Faloni creates seasonless menswear from exceptional natural materials, working closely with specialist artisans and family-run ateliers across the country. Guided by a slow fashion philosophy, the brand focuses on a permanent wardrobe of timeless essentials designed to transcend seasonal trends and stand the test of time. Today, Luca Faloni serves a global clientele through an expanding network of boutiques across Europe and North America.
Set against the spectacular backdrop of the Swiss Alps, the EFG Swiss Open Gstaad provides a unique setting where world-class tennis, hospitality and international culture come together. The tournament’s emphasis on excellence, authenticity and attention to detail closely aligns with the values that have guided Luca Faloni since its founding, making the partnership a natural extension of the brand’s relationship with the sport.
The Italian connection will be particularly strong this year, with several leading Italian players expected to compete on the clay courts of Gstaad. Their presence further reinforces the natural link between Italian excellence on the court and the craftsmanship that defines the country’s rich artisanal heritage, creating a fitting partnership in a setting where sport, culture and lifestyle converge.
As Official Fashion Sponsor, Luca Faloni looks forward to contributing to another memorable edition of the EFG Swiss Open Gstaad and celebrating a shared appreciation for performance, hospitality, craftsmanship and enduring style in one of tennis’s most beautiful settings.
